Phases of a PPC campaign
Define the objective of the campaign, Branding, Site visits, Purchase, Leads.
Choose the right platform Google Display Network, Google Ads, Facebook Ads.
Execute all means of the campaign during the agreed period.
4. FOLLOW UP
Report measurements and obtain an analysis of the execution.
Continuously improve the performance of the campaign over time.
Types of PPC campaign
Use of Google Display Network + Social Networks to create Digital Presence of the Brand.
PPC Campaigns for Text Ads, Ad Extensions and Geographic Location.
Campaigns focused on the Interaction, Obtaining and loyalty of followers in Social Networks.
Generation of Records for Competitions, expand Databases and perform Remarketing actions.
Impacts users who have already visited the Website to complete the Purchase or Registration actions.